Where The Leads Are: InfoUSA

Have you ever seen the movie “Glengarry, Glen Ross?” Fantastic.

The 1992 film featured an all-star cast including Jack Lemmon, Al Pacino, Ed Harris, Kevin Spacey - and an unbelievable cameo from Alec Baldwin. Also a very successful stage play, it’s one of my favorite dramatizations of the sales game.

The central focus of the plot is “the Glengarry leads,” a stack of 3×5 cards that holds the names and contact information of the people most likely to buy the Florida swampland our heroes are trying to sell from their dingy bullpen in a second-floor walkup office building in New York.

The characters are literally willing to do anything - including lie, cheat, steal and kill - to get their hands on those prime leads.

Why? Because few things in business are more valuable than a list of highly-qualified prospects for what you’re selling. But you don’t have to commit mortal sins to get them. All you have to do is visit InfoUSA.com.

With over 14 million business listings and over 210 million residential listings, InfoUSA has all the leads you need. Just list the attributes you are looking for and run a search. InfoUSA will tell you how many listings meet your criteria, how much it will cost to buy them and even plot them on a map to show you where they’re concentrated. They can even analyze your current customer list to tell you who your prime prospects are and where to find them.

I’ve been using this service for years and highly recommend them. Take a look at their site and then come back and tell me what YOU think.