When You Love What You Do, It Doesn’t Seem Like Work

I’ve just found a great site for business owners. I love everything about this site - except its name: Work.com.

I’m sure that registering that domain name required prodigious amounts of either luck or money but, either way, I have no idea why the owners applied the moniker Work.com to a web site which is sub-titled “How-to Guides for Your Business.”

But, let’s put that whole issue aside for a moment and talk about why I’m recommending you visit nonetheless.

At this site you will find over 1,300 (1,361 at last count) guides to various topics on starting and operating a successful small business. Categories range from “Internet and Ecommerce” to “Government” and “Legal.” Topics range from “Online Maps for Small Business” to “Successful On-Hold Messages.” You can also see guides categorized by business type or geographical region.

One of the coolest features of the site is that visitors get to vote on usefulness of each guide on a 1-10 scale where 1=Useless, 2=Almost Useless, 5=Somewhat Useful and 10=Supremely Useful.

Work.com (there’s that name again!) also gives subject matter experts the opportunity to submit their own guides. Another excellent example of the power of education-based marketing.

Check out the site and let me know what you think.