What Is A Customer Factory?

As I mentioned in my previous post, my 30+ years of entrepreneurial experience have lead me to the conclusion that the companies who succeed most rapidly are those that take a systematic approach to sales and marketing.

I call those systematic marketing programs Customer Factories and the mission of my new company is to show all business owners how to build Customer Factories of their own which will produce dependable, growing sales results for years to come.

The Customer Factory is not a new marketing technique. It is simply a new way of looking at existing successful marketing programs by employing a well-known model: an assembly-line factory.

Since most business owners are confused by marketing (Marketing is a Mystery and Sales is a Dirty Word) I thought it would be useful to distill the whole process down to what I call:

Four Simple Steps To Lasting Business Success

1. Design Your Customer

2. Pick Your Production Process (Your Marketing Assembly Line)

3. Tool It Up

4. Turn It On

In subsequent postings I will explain each of these steps in further detail. In the meantime, be thinking about the most successful companies in your industry and the marketing techniques they are employing. I think you’ll see their entire plan come into clear focus as you learn more about The Customer Factory model.