What Do Your Customers Think Of You?

USING SURVEYS TO BUILD YOUR BUSINESS

In a recent posting I talked about Repeat and Referral Marketing - generating new business from your existing client base - and how many business owners avoid this activity because they’re afraid of what their customers might say to them and others about their past purchase experiences.

Clearly, this kind of thinking is not constructive for a company that wants to grow. In order to better serve your customers you MUST be able to see what doing business with you looks like from their side of the table. Are your prices competitive? Is your quality bad, great, or just good enough? Are your front-line people knowledgeable and friendly? Would they recommend you to others?

The answers to these questions can give you powerful insight into how to improve and grow your business. What you need to do more of. What you need to stop doing immediately but had no idea. What niches your target market values most - that you can profit from the best.

But how can you get your customers to tell you?

Just ask them.

With an anonymous online survey.

Most of us appreciate being asked to share our opinions. Especially if the person asking is someone we spend money with. We’ll tell you what we think - and we’ll feel that you value our input and are genuinely interested in providing a service which meets our needs.

Survey sites like FreeOnlineSurveys.com and SurveyMonkey.com make it easy for you to generate this feedback from your customers at no charge (premium versions with enhanced features are available for $19.95/month). I’ve spent some time bumping around in a few of these sites and, although I hate the name, my favorite in terms of feature set is SurveyMonkey.

And I’ve created a survey of my own - both to give you a feel for what a customer feedback survey looks like, and to get your input on how I can serve you better here at Radio Free Enterprise. Please take a moment to complete the short survey I’ve created for you.

Thanks, Frank