The Art of the Start

I’ve never been a big fan of Guy Kawasaki - the master self-promoter and former “Chief Evangelist” for Apple Computer.

He has always struck me as being “All hat and no cattle,” meaning that he’s great at stringing together pleasant sounding words into apparently meaningful sentences that actually say nothing.

He admits as much here when he states “I am living proof that you can fool some of the people most of the time,” when describing how Apple first hired him in 1983 in spite of the fact that he was a diamond salesman with a Psych degree who knew almost nothing about computers.

But this video has me turned around a bit on him, and I recommend that you spend a least a couple of minutes listening to what he has to say about what it takes to successfully launch a new company. While he appears to be speaking to a room full of start-ups hoping to secure venture capital, he makes a number of great points that apply to any company and with which I heartily agree.

Please post comments to let me know what you think.