Teach Your Market To Buy From You

Education-Based Marketing.

I don’t think I coined the term but I sure use it a lot. And I often hear people say “Wow! I like that expression. Can I use it?’ To which I always respond with a request for a $5 bill and perpetual attribution.

Education-Based Marketing means giving away free information to targeted recipients as a means of establishing a relationship of trust and accelerating the courting process which eventually leads to a sale.

Companies of every size and from every conceivable industry use this approach. They do it every day and they been doing it for years. Why? Because it works.

How? You offer a free informational audio, video or booklet which explains how to solve a particular problem vexing a specific group of people. Interested parties qualify themselves by asking for your information and, in doing so, give you both their contact information and permission to contact them going forward. (For a more detailed explanation watch this video I posted a couple of weeks ago)

I do this and I encourage my clients to do it. In fact, I’m breaking the process down to a science (which I will be unveiling in a few weeks). As part of my research I have requested just about every free information package you could think of - much to the chagrin of my wife.

And, very soon, I’m going to bring you an interview with an executive from a huge multinational corporation which has just begun employing Education-Based Marketing in a very novel way.

By the way - you’re the one they’re offering the free information and resources to.

Could Education-Based Marketing work for you? Stay tuned…