Seth Godin Speaks at Google

I recently came upon this video of a presentation given by marketing guru Seth Godin (author of Permission Marketing) to a group of folks at Google.

In it he explains to Google why they have been so successful to date and how to avoid losing their magic touch.

Godin’s insights are excellent and his speaking style is very enjoyable. But perhaps most profound about this video are the questions asked by the Google product managers.

In spite of Google’s apparently overwhelming success in nearly every category they have entered, these folks are very concerned about why certain offerings (such as Google Maps and the Google Mini search appliance) have not done better.

Godin’s answers, like “I didn’t wake up this morning with a search appliance problem,” are profound and applicable to every business and business owner.

I highly recommend this video and look forward to reading your feedback after you have viewed it. Please click the “Comments” link below to post your thoughts.