Outdoor Advertising In The Digital Age

Ted Turner’s father made his fortune in billboards - the widely despised and widely dispersed giant canvasses of commercialism dotting the highways and bi-ways of this fair land.

Ted took over the firm - then worth approximately $1 million - upon his father’s suicide in 1963. The rest, as they say, is history.

To this day, Turner Outdoor is still a huge cash cow, churning out millions of profits for Time Warner every year - and getting progressively more profitable due to the latest in digital signage technology which allows a single billboard to display multiple ad images every minute.

But that ain’t all. Through wired and wireless Internet connections, hundreds of signs of all sizes in locations ranging from roadsides to retail points of sale, can be controlled and monitored from a single location. Awesome!

This article explains how an advertising medium which had been written off for dead just ten years ago is making a huge comeback thanks to the creative application of digital technology.