I’m Totally Cereal

Here’s a sweet business model for you: a cereal bar - and cafe.

Cereality is a Chicago-based company that offers a Starbucks-like experience for lovers of name-brand hot and cold cereals.

Nice tag line!

Though they only have five locations open so far, this is a company with plans for large-scale expansion through franchising and licensing agreements with universities, airports, theme parks and convenience stores. They also offer catering and an online store!

Cereality locations serve name-brand cereals like Cheerios and Cocoa Puffs in waxboard containers of the kind the local Chinese restaurant sends your Kung Pao chicken home in. You add the liquid of your choice from a dispenser and commence to crunch.

I can’t say whether Cereality is profitable or if the concept has the potential for long-term growth and sustainability. But, if the nearly century-long success of breakfast cereals is any indicator, you can expect to see one of their locations opening on a streetcorner near you sometime very soon.