How’s Your Gondola Pitch?

Every business owner and salesperson has been told to perfect an “Elevator Speech” - 30 or 60 seconds of pith that succinctly explains what they do and why it’s great.

Entrepreneurs hoping to raise capital have been similarly encouraged to distill down the essence of their offering to just a minute or two if they hope to successfully connect with the short attention spans of venture capitalists and other investors.

But is that realistic? Can you really pitch an investor in 100 seconds or less?

Well, a couple of venture funds in New England have created Peak Pitch, to give the entrepreneurs trying to pitch them a few minutes of their undivided attention riding together on a ski lift or gondola during a couple of days on the slopes.

Sounds good to me! Just be sure you’ve caught your breath before you get on the lift!