How To Stop A Cab With A Mouse

I’m always fascinated by innovative model. Even when the idea is simply to apply an existing marketing method to a different industry.

That’s what I found when I discovered 1-800-CAB-RIDE.com. Basically it’s an online (and/or telephone) taxi reservation system. Kind of like what Expedia offers to airline passengers combined with a memorable phone number/web address like 1-800-FLOWERS.com.

The concept is simple, but powerful. And the combination seems obvious. Don’t know if they’re making any money but do know that they can now get you a cab in in more than 25 cities 24/7.

Read more about them in this article in USA Today.