How To Build A Customer Factory
People often ask me what The Customer Factory is. This video provides the answer.
Over the past 33 years I’ve had the opportunity to meet, work with and present before thousands of entrepreneurs across the country. And all that time, I’ve been fascinated with what differentiates the fraction who succeed from the thousands who struggle.
In my opinion, the answer comes down to a single word: Marketing.
For most business owners, Marketing is a Mystery and Sales is a Dirty Word. I created The Customer Factory Marketing Model to help entrepreneurs make friends with Sales and understand and implement proven Marketing strategies.
The Customer Factory uses the simple illustration of an assembly line factory to put the entire Marketing process into four steps that any business owner can understand and implement.
Take a look at this video and tell me what you think.
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Trackback URI for this postMarch 7, 2007
[…] You offer a free informational audio, video or booklet which explains how to solve a particular problem vexing a specific group of people. Interested parties qualify themselves by asking for your information and, in doing so, give you both their contact information and permission to contact them going forward. (For a more detailed explanation watch this video I posted a couple of weeks ago) […]
April 8, 2007
[…] The primary point I want to drive home is that Todd is reaching a huge new audience of potential customers by casting his bread upon the waters in the form of potentially valuable information available for the asking. If you’ve watched or listened to any of my information on Education-Based Marketing, you’ll know that I believe he’s onto something. Tags: General, Internet, Online Media, Start Up Advice, Gurus, Marketing & Sales, Resources, The Big Picture […]
3 Comments On This Post
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Very good. But I would have expected nothing less from you. Obviously, since we’ve talked about it before, I like the simple factory model that you use. That takes the mystery out of it, and, while factories can be dirty, they aren’t in the way most people see sales. So your approach can definitely relieve the anxiety felt by most small business owners. So, Frank. Tool it up and Turn it on!
Juli -
Thank you for your positive feedback. I’m gratified that folks are quickly grasping The Customer Factory illustration - but I didn’t know I was going to have to put up with you telling me to practice what I preach! Sheesh - some people!
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Seriously though, the beauty of an Education-Based Marketing Assembly Line is that it represents both the instant creation of a tool as well as its instant implementation.
In other words - I was already Tooled Up and Turned On before you wrote!
Nonetheless, as your friend and peer, I expect nothing less than lifelong prodding and coaching from you - whether I want to hear it or not. LOL
You’re the best, Frank
Frank,
Thanks this blurb is a concentrated form of what we have talked about over the years, it is excellent to see you in this video format. It has inspired me to do a couple of the things I need to do.
Go guy! Thanks for the boost,
Bob
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