Entrepreneurial Goals & Concerns For 2007

Don’t you just love it when someone else tells you what you’re feeling and thinking? I know I do.

So I was especially pleased to learn that Wells Fargo Bank and the Gallup Organization have just released their latest Small Business Index, a survey of 600 business owners nationwide conducted between November 9 and November 29, 2006.

Based upon that survey, here’s what we’re all thinking:

1) We are optimistic about 2007. The Small Business Owner Optimism Index is up to 69 points, equaling its highest level since the survey began in late 2003.

2) Our Top Five Concerns are: the cost of insurance (64%), taxes (62%), energy prices (54%), government regulations (45%) and finding qualified employees (42%).

3) Our Five Biggest Priorites for 2007 are: generating stronger revenues (90%), cutting operating expenses (63%), reaching more customers (57%), more advertising (42%) and investing in technology (37%).

I could swear they’re reading my mind! Maybe those people who say the government has bugged their brains aren’t crazy after all.

Seriously, I’m sure this information is useful for guaging how you’re doing and what you’re feeling relative to your peers, but it’s probably more beneficial to those who market to business owners than it is to the business owners themselves.

What do you think? Post a comment or leave me a voice mail message on the toll-free listener line at 866-690-4747. Great voice mails are always candidates for inclusion in future podcasts.