Customer Factory Presentation at The Business Building Trade Show

I’m pleased to announce that I will be presenting at the Business Building Trade Show being held at the Hilton Springfield (Virginia), Friday September 22, 2006. The trade show runs from 9:30 a.m. to 4:30 p.m. and my 45-minute presentation starts at 3:00 p.m.

I’ll be teaching The Customer Factory marketing model, explaining my Four Simple Steps to Lasting Business Success to Northern Virginia entrepreneurs and showing them how they can apply this powerful formula to their own businesses to create dependable sales growth for years to come.

The Customer Factory uses the illustration of an assembly-line factory to describe the fundamentals of marketing success in just four easily comprehended steps.

Those Four Simple Steps to Lasting Business Success are:

1. Design Your Customer

2. Pick Your Production Line

3. Tool It Up

4. Turn It On

I hope to see you in Springfield on the 22nd. If you have any questions about the presentation please call me at 703-401-3170.

Click on the headline at the top of this posting for directions to the Business Building Trade Show.