Radio Free Enterprise

This podcast is a replay of a teleseminar I did on the topic of Touch Marketing, which is the most effective type of branding, marketing and sales support that any small or mid-size business owner or professional service provider can employ.

While the seminar was originally created for members of the real estate industry, I published it here for all to hear because the vast majority of what is discussed is applicable to any business owner.

I recently attended an unusual presentation at the Ritz-Carlton hotel in Tysons Corner, Virginia.

Amid an amazing spread of oysters on the half shell, fresh fruits and berries, belgian waffles, baked chicken, bloody marys and mimosas, an Executive Vice President from the Ritz-Carlton corporate offices explained that it was now possible to own a luxury home in a truly “Ritzy” neighborhood.

Presenting to the Washington, DC area’s top residential real estate agents, the executive laid out the Ritz’s plans to build a community of luxury homes ($3 million to $7 million) around a Jack Nicklaus signature golf course in Loudoun Country, Virginia.

Harkening back to the days when the super-wealthy would live in an apartment in New York’s Waldorf-Astoria hotel, this opulent community will offer owners all the comforts of home plus the luxury of having their every need served by experienced Ritz-Carlton concierges, chefs, groundskeepers and security personnel.

Targeting what the presenter called “The Newly Rich,” this neighborhood is intended to be inhabited by families with young children who can enjoy the recreational facilities which include a large, luxurious club house and equestrian center.

It’s unlikely I’ll ever live in this community but I found their business model and marketing presentation fascinating. Lots are available immediately if you’re interested. Just click on the headline above for more information.