Should Companies Blog?
While most people don’t have the slightest idea what a blog is, others who have discovered the power and fun of publishing and consuming blogs wonder what’s holding the majority back!
Like any other new technology - or new application of existing technology - blogging is going through the adoption cycle described in the book The Tipping Point. The Early Adopters already have blogging in their rear-view mirrors (it’s so 2004) while the Early Majority is just waking up and smelling the Blogosphere.
One of the more mainstream groups trying to make sense of blogging is Corporate America, who sees the power of blogs to attract eyeballs and create spheres of influence and now wants to find a way to bend the power of blogging to its corporate will. So far the results are mixed and the reasons why are explained in this video replay of a seminar given by Blogging Guru Dave Taylor at the Affiliates Summit conference.
Sorry to say it Dave but I believe you’ve finally jumped the shark. Maybe that’s how you broke your arm. While you do impart a great deal of information in this seminar, your smug, self-satisfied delivery is almost too much to bear. And the fact that you didn’t do a very good job “Tayloring” your presentation to your audience is evident when you say “Well we’re 20 minutes into the presentation and now I’m going to start talking about how to create a blog.”
So, if you’re just at the beginning of the blogging learning curve, I suggest you move the transport control on the video to about 20 minutes in and start watching. Otherwise, if you can plow through Dave Taylor’s ego, I’d recommend watching this one from start to finish. I did, and I intend to do it again - this time with a notepad.
