All Things Audio

Behind the scenes here at Radio Free Enterprise, I've been producing and posting some podcasts.

I've only shared them with a small group of people so far, as I work on refining the theme and sound of my show, and won't post them publicly or distribute them via RSS until after this blog is redesigned and relaunched somewhere around the turn of the year.

I am also working to launch Radio Free Enterprise as a live call-in weekend radio show here in the Washington, DC area with the intention of growing it into a nationally syndicated show over the coming years. I'll let you know if and when we hit the airwaves.

So, if neither of these projects are yet a reality, why am I sharing them with you now? To underscore my belief in the power of audio content to connect you with your target market (audience), and to strongly encourage you to begin investigating how you might use it in your business sooner rather than later.

I often use the metaphor of the layers of an onion when describing how best to make sense of a complex topic. You can't expect to grasp all the subtleties and complexities of a given subject all at once, so you have to surrender yourself to only seeking to understand one layer at a time and continuing to peel your way down as your brain grasps each stratum.

That metaphor certainly applies to my personal education regarding all things audio - from production to broadcasting to sponsorships to podcasting - and I believe it will apply to your journey as well if you choose to take it. The sooner you start examining your own personal audio onion, the better for your hopes of tapping into this long-powerful and newly-reenergized medium.

In the days and weeks ahead I'll be sharing more regarding how I am applying audio in my business, how you can use it in yours, and where to find the resources you need to make it happen.

Stay tuned...