009: Email Marketing 101 with Gina Watkins

In this podcast I interview Gina Watkins, Regional Development Director for Constant Contact, about Email Marketing 101 - how small and mid-size businesses can use email marketing to grow their sales.

In this interview Gina differentiates successful email communication from the flood of SPAM we all receive in our in-box every morning and describes:

Who you should be mailing to
How to grow your mailing list
The various forms your email message should take
How often you should send email
What Your “From” line should say
What Your “Subject” line should say
How to track your results
How to improve your effectiveness over time

If you’ve been thinking about adding email to your marketing mix - or even if you’re a current email marketer looking to improve your results - you owe it to yourself to listen to what this master email marketer has to say.

Click on this link to get started with your own free, 60-day account with Constant Contact.